Potential Member Information Gathering

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rohorton

We have a process when a non-member contacts us about our products/services whereby we step up a "potential member" account and assign it a number.  Some accounts do not lead to membership which would then be given designation of a member and assigned a member number (account number) for their accounts.  My question is: what regulations apply to (1) when/how we ask for this information, (2) what disclosures do we need to make prior to/during the person giving us the information, and (3) how we store and use it in the future?