July 21, 2021 - 9:55am
#1
CJgomez
Hello,
It was requested this year that our IA department have a deeper involvement in our marketing department, possibly including conducting/facilitating either an internal or external audit. Historically our IA department has never really had a huge involvement in our marketing department. Before I pitch anything to management I really wanted to get a feel for what everyone else is doing.
Is your IA involved in marketing at all?
Do you rely on internal or external audits for marketing?
How often do your marketing audits occur?
If the audit is internal would you be willing to attach any info on the audit you ran?
If the audit is external do you have any suggestions of who you have used in the past?
Thank you all for the replies!
Christopher
