February 14, 2012 - 12:28pm
#1
HI all,I am in the process of completing a Marketing Audit and have come across an issue that I have never heard of. I am using the NWCUA (League) checklists as a basis for the audit and in the process came across the “Endorsement and Testimonials” requirements. We often do “Friends and Family” marketing campaigns and compensate both the referrer and the referee.How many of you are adhering to the FTC requirement of providing either a written or verbal disclosure for referrals? And if you are doing this how do you document it? As I said this is new to me but apparently has been in place since 2006. Any info on this subject would be very much appreciated
